BUZZING TOWARDS SUSTAINABILITY
Doing Our Bit to Help Our Environment
The Sustainable Beekeeper is a hugely inspirational company founded by Tom, with the goal of making the world a better place. We were in complete shock, when Tom told us that one of the reasons for becoming a sustainable Beekeeper was due to the fact that without bees on our planet, humans would only have four years left to live! The company aims to assist the sustainability of beekeeping in a variety of ways; they offer beehives and sustainable equipment, a sustainable range of products used for both indoor and outdoor furniture and bespoke projects. The company pride themselves in sourcing made from reclaimed and sustainable equipment which is manufactured locally - going one step further to support the environment. Along with this, they offer their customers practical assistance along their journey of becoming a beekeeper, helping them to be as sustainable as possible.
How We Supported Their Design
We were honoured to have been asked by Tom to help the company in the developing and creating their branding. We wanted to create a design that was unique to the brand itself and reflected the unique values and aims of the company. We set out a structured plan and began working on the design, adding alterations and new ideas as we went. We believe that Tom's brand design was a distinctive and exclusive idea and so we had a goal of mirroring this onto his logo, helping it to stand out. To do this, we created a circular logo which included two yellow arrows, symbolic of the environmental life cycle contributions made through beekeeping. It was also important in highlighting the cycle of giving which Tom hoped to create in the establishment of his business, giving to our bees allows them to give back to us. The centre of the circle features an image of Tom, the owner of the business, representative of him as a forefront of the business. Tom had requested that his logo was sharp enough to be able to be laser etched onto wood, due to frequent use of wood and sustainable materials as a way of promoting and branding.
Our Accomplishment
It was a really admirable journey working alongside The Sustainable Beekeeper, gaining a better insight into the way we can help our environment. It was extremely inspiring to be able to develop the logo design for the company, assisting them in advertising their goals and achievements.
THE SUSTAINABLE BEEKEEPER | LOGO DESIGN | LONDON
“I absolutely love my logo design, I wanted it to represent me as a forefront of my business yet also be sharp enough for laser etching onto wood for branding and I couldn't have asked for anything more! From what was my original hand drawn sketch... somehow Ste managed to translate that and provide me with exactly what I was imagining in the final logo. Dialogue was great, constantly provided me with multiple options to pick and choose different bits and explained what would/wouldn't work and was sympathetic to my lack of creativity to aid the process! Highly recommend!”