SWEET SENSATIONS
Exploring Alfie and Daisy’s Confectionary Collection
Alfie and Daisy’s Confectionary Collection is a project established in 2020, with the idea of creating a delicious collection of sweets in a sustainable way. They made the choice of using local products from the best makers in their surrounding areas in order to produce, an outstanding collection of delicious delicacies to tickle our taste buds.
We were thrilled to be asked to create a brand identity for the project. Our customers requested a unique design that would suit the brands aim of appealing to customers of all ages. In order to meet this criteria, we aimed to create a logo that was suitable for the company, and that was able to be used across a variety of promotional materials; boxes, labels, header cards and bags.
What We Did Within The Design
On the logo design, we chose to use a simple white font that was versatile and could therefore be used any coloured background on the packaging. We then chose a selection of pastel colours to print the logo on, whether that be on boxes for packaging, or the header cards etc. Through choosing these blissful pastel colours as the background to the design it evoke feelings of tranquility, optimism and happiness, exaggerating the joy in which these delicious sweet treats bring us! On the layout of the design, we positioned the name of the project within the middle of a simple white bow, which included 3 well known kitchen utensils; a spatula, a whisk and a mixing spoon. The aim of this was to represent the locally sourced and excellent produce used in the products of the Confectionary Collection, ensuring that those tempted to purchase, are well informed about the product sustainability.
Throughout the design process we had to keep in mind the key goal for the design; making an adaptable, fully suited logo, symbolic of the sweet treats. We feel that we achieved a logo that suited this criteria to perfection! Our logo design was simple yet attractive, tempting sweet lovers locally and beyond.
LOGO DESIGN | PACKAGING DESIGN | DENTON
